COMPHAUS Digital

DIGITAL MARKETING MANAGEMENT - BRAND DEVELOPMENT - GROWTH STRATEGY -

Digital Marketing Manager

Derrick Sobotka

derrick@comphausdigital.com

Bridgestar Group - Front Street Penticton

System Architecture & Integration

CRM Integration, Automation Workflows, and Lead-Routing Infrastructure.

Performance Marketing

Paid Acquisition, Conversion Tracking, and Multi-Channel Ad Management.

Technical SEO & Web Optimization

Wix/WordPress Optimization, Search Strategy, and UI/UX Performance.

Strategic Governance & Training

Operational Frameworks, Technical Training, and Data Governance.

Marketing Funnel Architecture

We map and build cohesive, multi-stage customer journeys that seamlessly turn raw traffic into qualified leads, plugging pipeline leaks through automated touchpoints and targeted messaging.

Brand Development

Crafting comprehensive visual identities and positioning strategies that ensure your business speaks with a unified, high-impact voice across all digital platforms, web interfaces, and physical collateral.

Derrick is a Digital Marketing Specialist who builds at the intersection of high-level performance strategy and technical execution. With over eight years of experience leading complex digital transformations, he has specialized in a unique niche: bridging the gap between a brand’s creative vision and the heavy-lifting MarTech infrastructure required to make it scale.

His approach is rooted in a rare dual-competency. With a foundation in business strategy from the University of Illinois (Gies College of Business) and a refined design lens from the California Institute of the Arts, Derrick moves seamlessly between executive-level planning and technical deployment.

He doesn't just manage campaigns; he engineers environments.

Today, through Comphaus Digital, he leverages AI-driven workflows and advanced data tagging to create unified web and brand experiences. His focus is on building "Strategic Infrastructure" systems that are bold enough to cut through the noise and disciplined enough to deliver results.

Who We Are

How It Started

Comphaus Digital exists at the intersection of raw creative energy and technical precision. Born from the collision of Chicago’s street-level aesthetic and Vancouver’s pragmatic design ethos, our practice has evolved into a disciplined pursuit of digital performance.

We don't believe in digital decoration. We believe in Strategic Infrastructure. What sets Comphaus Digital apart is a unique operational model that treats marketing as a unified system rather than a series of isolated tasks. We bridge the gap between high-level brand storytelling and the complex "MarTech" stacks—CRM, CMS, and Ad Tech—required to scale in a noisy market.